Sponsored Display on Amazon Ad format · Display Ad
About Sponsored Display on Amazon
Sponsored Display helps you to reach the right audience for your business in addition to those actively shopping on Amazon.in. It uses display advertising that is easy to create and manage.The rates are variable and depend upon product category and seasonality.
Sponsored Display reaches audiences beyond active searchers, including people who viewed similar products, helping you win new customers and bring back interested ones on Amazon.
Execution Details
Campaign Details
| Format | Display ads using product creatives |
|---|---|
| Audiences | Interest, view-based and product targeting |
| Placement | On and off Amazon, as available |
| Buying Model | As per the platform's bidding model |
| Reporting | Impressions, clicks, orders and spend |
What We Need From You
- Active product listings
- Audience or competitor targets
- Budget and campaign dates
- Goal: awareness, consideration or sales
How It Works
Share Campaign Brief
Tell us your goal, audience, budget and timeline.
Plan & Creative
We plan targeting and confirm the ad creatives.
Launch
The campaign is set up and goes live on Amazon.
Report
Performance results are shared with you.
Sponsored Display FAQs
Frequently asked questions about Sponsored Display (Amazon).
Yes, where the platform supports it.
They serve different goals. We recommend a mix based on your objective.
Often the platform builds the ad from your listing; custom creative may be allowed.
